We are a growing startup in Fleet Telematics industry, based in Jakarta, Bandung, and Surabaya with holding company in Singapore, currently seeking a Marketing Executive, to further establish us as a leader in the fleet and asset GPS tracking space, drive high performing demand and lead generation programs, develop customer engagement campaigns, and evaluate and optimize performance.
Duties and Responsibilities
- Create content-rich campaigns for prospective customers to open conversations for our inbound and outbound sales teams
- Conceptualize engaging and educational monthly content for existing customers to deepen their experience with our products
- Collaborate with our sales development teams to seamlessly move prospects from nurturing campaigns to purchasing conversations
- Consult with all departments to find new and creative ways to use automation and data to reach new and existing customers—e.g., improving customer support communication, enriching product development with customer survey outreach, etc.
Requirements and Qualifications
- Degree in Marketing, Business, Liberal Arts or related field preferred
- 2+ years of agency or corporate marketing experience required
- Experience working with cross-functional teams
- Proven ability to succeed in a B2B marketing environment, integrating with sales and driving qualified leads
- Strong analytical skills and data-driven mindset required
- Excellent communication skill